The Gold Nuggets For Digital Strategies by Lillian Cauldwell and Viki Esther Chang is a two books in one. It consists of part 1, Podcast for Podcasters and Influencers. Part 2 consists of Podcast for Business. Ms Lillian Cauldwell and Ms Viki Esther Chang wrote this book about podcasting that stresses that “it takes more than just speaking into a microphone.” Podcasting Skills are learned before one does a podcast. What does it take to become a successful podcaster? Communication Skills. Technological Skills.

The 7 C’s. Research Skills. Scripting Skills. Format Skills.

As discussed in The Gold Nuggets of Podcasting, Ms. Cauldwell and Ms. Chang take us on a practical hands-on journey of learning how to podcast without losing track of what the light at the end of the tunnel looks like. In addition, Part 2, Podcast for Business, is a overview of the strategic use of Podcast as a business tool and strategy.

"Gold Nuggets for Digital Strategies" by Lillian Cauldwell and Viki Esther CHANG is a must-read book for anyone who is thinking about getting into social media, podcasting or the digital economy. Whether you're a novice podcaster just starting out, or an experienced Podcaster, or a business CEO, looking for insight into how to improve your game, herein lies a treasure trove of advice, recommendations, and tips that are worth their weight in "gold!" - Lisa Skinner: Truth Lies & Alzheimer's

About the Author

Viki Esther Chang is a Published Business Writer, Formal Education Lecturer in Business, Entrepreneurship, Marketing and a Specialist in the Digital Media. She has helmed successful digital projects, campaigns, digital marketing, branding, podcasts channels and social media platforms. A highly successful serial entrepreneur, her entrepreneurship footprint spans in several countries.

She has been a Consultant and Digital Media Developer, Producer, Creative Director & Host for her Digital Media Platforms since 2016. An Author, she is also the Executive Editor of GDM Metropolis Publications. She also has multiple global collaborations with top professional podcast influencers and has organized hybrid events with record breaking numbers.

“Viki as the Executive Editor has been amazing. It has been an incredible experience to be a part of the Gold Nuggets series, as one of the International Panel of Authors.

She really makes everyone feel important and is quick to give credit with whom she’s working with. I’ve enjoyed my time being on her projects, including her International Podcast Productions.

She has made me feel really comfortable and it was easy to talk to. A person who is really easy to work with, she’ll adjust as needed to make sure that you have the best available time so she can showcase the best of her collaborators.

Being part of her Gold Nuggets Series was awesome. To be part of an exclusive group of professionals and experts with impressive credentials across the globe, was very humbling.

Thank you for everything you’ve done for me and everyone else you have worked with! Keep doing what you’re doing with leading by example and giving people their shine!” - Ralph Ave, USAAF Chief Master Sergeant (Retired)