Social Media is the Primary Function as the Digital Economy. This books contains the Framework of Social Media Audit Strategies, Content Strategies, Content Curation, Brand Strategies, Brand Voice, Budgeting, Ad Campaign Strategy, Situation Analysis, Competitive Strategies, Video, Livestream and Metaverse Strategies etc.

This is part of the Book series on the Digital Economy on Biz &Tech. It is an essential handbook that covers indepth and comprehensive knowledge with tools and checklists for the reader. Because the Digital Economy is no Longer an Option , This book helps You Stay Ahead or be Made Redundant !

Gold Nuggets Special Series on Digital Economy - Business, Management and Tech, covers Digital Business, Digital Media and Podcast Strategies.

This is written in the light of VUCA business environment, ie Volatile, Uncertain, Complex and Ambiguous. We are thrown into the 4th industrialization and historic Post-Pandemic economy. Humanity is also faced with wars and more pending wars to come. As the Real Economy Crumbles, The Digital Economy, is no longer an alternative or option.

This series, consisting of books 1, 2 and 3, helps individuals and businesses navigate into the dark waters of Digital Era that is often fraught with fears of the unknown.

This series is a Must-Read as a hand book to demystify the digital world. Written by Top Digital Practitioners and Experts and Strategist, these books are current and written with real Practitioners' experience and not by theory or route-learning or mere paper research.

About the Author

Viki Esther Chang is a Published Business Writer, Formal Education Lecturer in Business, Entrepreneurship, Marketing and a Specialist in the Digital Media. She has helmed successful digital projects, campaigns, digital marketing, branding, podcasts channels and social media platforms. A highly successful serial entrepreneur, her entrepreneurship footprint spans in several countries.

She has been a Consultant and Digital Media Developer, Producer, Creative Director & Host for her Digital Media Platforms since 2016. An Author, she is also the Executive Editor of GDM Metropolis Publications. She also has multiple global collaborations with top professional podcast influencers and has organized hybrid events with record breaking numbers.

“Viki as the Executive Editor has been amazing. It has been an incredible experience to be a part of the Gold Nuggets series, as one of the International Panel of Authors. She really makes everyone feel important and is quick to give credit with whom she’s working with. I’ve enjoyed my time being on her projects, including her International Podcast Productions.

She has made me feel really comfortable and it was easy to talk to. A person who is really easy to work with, she’ll adjust as needed to make sure that you have the best available time so she can showcase the best of her collaborators.

Being part of her Gold Nuggets Series was awesome. To be part of an exclusive group of professionals and experts with impressive credentials across the globe, was very humbling.

Thank you for everything you’ve done for me and everyone else you have worked with!

Keep doing what you’re doing with leading by example and giving people their shine!” - Ralph Ave, USAAF Chief Master Sergeant (Retired)