Make work meaningful and unleash your organization''s full potential.

If you read nothing else on leading with purpose, read this book. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you define, communicate, and fulfill your organization''s purpose—and deliver results.

This book will inspire you to:

• Connect the work to the "why"

• Bring people together in uncertain times

• Attract and retain the right talent

• Boost engagement, performance, and commitment

• Achieve mission-driven growth

• Create value for your business and society

This collection of articles includes "Put Purpose at the Core of Your Strategy," by Thomas W. Malnight, Ivy Buche, and Charles Dhanaraj; "What''s the Purpose of Your Purpose?," by Jonathan Knowles, B. Tom Hunsaker, Hannah Grove, and Alison James; "Creating a Purpose-Driven Organization," by Robert E. Quinn and Anjan V. Thakor; "How Customers Can Rally Your Troops," by Adam Grant; "The Dual-Purpose Playbook," by Julie Battilana, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey; "The New CEO Activists," by Aaron K. Chatterji and Michael W. Toffel; "Competing on Social Purpose," by Omar Rodriguez-Vila and Sundar Bharadwaj; "The Messy but Essential Pursuit of Purpose," by Ranjay Gulati; "From Purpose to Impact," by Nick Craig and Scott A. Snook; "Creating Shared Value," by Michael E. Porter and Mark R. Kramer; "How to Lead in the Stakeholder Era," by Hubert Joly; and "Use Storytelling to Explain Your Company''s Purpose," by John Coleman.

HBR''s 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

About the Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 9 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.