Every successful business starts with a clear, convincing plan.

How to Write a Business Plan is your practical guide to developing a professional plan that wins support, attracts funding and drives growth. Whether you're launching a new venture, expanding your company or selling a business, you'll learn how to communicate your vision with confidence and impact.

Written by expert business consultant Brian Finch, this updated edition includes practical exercises, templates and top tips to help you create a comprehensive plan. It also covers the latest digital developments, from crowdfunding and online retailing to marketing your business in a digital-first world.

About the Author

Brian Finch is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of Effective Financial Management, also published by Kogan Page.