Level up your marketing strategy by understanding how the
human mind works in the age of artificial intelligence (AI)
Marketing 7.0 explores mind-centric marketing, a
new approach that shifts the focus from AI-driven performance optimization to
understanding how people think, connect, and buy. With the insights in this
book, readers will be prepared to engage a new breed of consumers: the
augmented human.
Written by Philip Kotler, one of the world's leading
authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan
from the leading marketing consulting firm MCorp, this book discusses ideas
such as:
- Why
digitalization, AI, and immersive technology unlock the consumer mind
- How
performance marketing and AI obsessions kill authenticity
- How
to extract customer insights to design brand storytelling, value
propositions, selling approaches, and customer experiences
Marketing 7.0 earns a well-deserved spot on the
bookshelves of executives, business leaders, and marketers alike as a guide to
marketing in the age of AI.
About the Author
PHILIP KOTLER is the S.C. Johnson & Son
Distinguished Professor (Emeritus) of International Marketing at Northwestern
University's Kellogg School of Management. He is one of the world's leading
authorities on marketing whose writing has helped define the subject for the
past forty years.
HERMAWAN KARTAJAYA is the founder and Chairman
of MCorp, the leading marketing consulting firm in Southeast Asia. He is also
the founder of the World Marketing Council and one of the "50 Gurus Who
Have Shaped The Future of Marketing" according to The Chartered Institute
of Marketing.
IWAN SETIAWAN is the Group COO of MCorp, as well
as a co-author on several books with Philip Kotler, including Marketing
3.0, Marketing 4.0, Marketing 5.0, and Marketing
6.0.
