A hands-on approach to preparing your company for
AI-powered digital transformation
In Monster Transformation: Conquer Your Digital
Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team
of veteran digital leaders delivers an expert framework to digital
transformation that focuses on the competencies your employees will need to
have―and develop―to enable your organization to function in a world defined by
generative artificial intelligence. Monster Transformation blends
actionable insights, real-world case studies, and immediately recognizable
organizational behaviors that can either move forward or derail transformation
in the age of AI.
Whether you are leading, a part of, supporting or interested
in organizational transformation, this book challenges conventional thought on
dealing with transformation, provides insights on how and why barriers to
effective change arise and pragmatic mechanisms to address challenges, diminish
barriers and leverage employees. You’ll also find:
- Examples
of transformation blockers and obstacles, as well as the steps you need to
take to eliminate and overcome them
- Real-world
insights from interviews with transformation leaders across industries and
organizational layers
- 10
incisive case studies from well-known brands including Ferrari, Instacart,
Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter
exercises, and actionable takeaways you can apply immediately at your own
organization
Perfect for managers, executives, and other business
leaders, Monster Transformation offers a practical approach
for implementing the world’s newest, most exciting technologies in your
company. With a foreword by Shellye Archambeau, bestselling author of Unapologetically
Ambitious, Monster Transformation is a no-BS humanistic
take on how organizations can adapt and thrive in a chaotic and turbulent
environment.
About the Author
ARI LIGHTMAN is an internationally recognized
expert in digital transformation and technology disruption and a Professor of
Digital Media and Marketing at Carnegie Mellon University’s Heinz College of
Information Systems and Public Policy.
RAFEH MASOOD is the Chief Growth and Digital
Officer at Royal Caribbean Group where he oversees digital, AI, data analytics,
travel commerce platforms, and brand awareness efforts across the company’s
family of brands.
GARY HIRSCH is the book’s artist and
illustrator. He is also a speaker, facilitator, and the co-founder of On Your
Feet (oyf.com), a pioneer in the field of applied improvisation and an
experiential consultant for numerous Fortune 500 companies.
