Tap into your customers’ unconscious minds with
cutting-edge AI and neuromarketing techniques
The Persuasion Engine, by neuromarketing and
behavioral science expert Roger Dooley, solves the most pressing challenge
faced by every marketer: how to figure out why customers make the decisions
they do when 95% of their thought processes occur at an unconscious level. Dooley
explains how artificial intelligence democratizes sophisticated neuromarketing
tools that were once available only to Fortune 500 companies, making powerful
customer insight and persuasion techniques accessible to businesses of any
size.
The book walks you through the evolution of traditional
neuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the
need for expensive lab studies and human behavioral science experts. It offers
a comprehensive roadmap for implementing eye tracking, facial coding,
biometrics, implicit testing, and advanced AI behavioral techniques that
dramatically improve marketing effectiveness while reducing costs and time
investment.
Inside the book, you’ll find:
- Revolutionary
AI prompting strategies that bring world-class behavioral science
expertise to your desktop
- Practical
frameworks for leveraging attention, emotion, credibility, and decision
architecture to boost conversions
- Step-by-step
guidance for implementing biometric tools and implicit testing without
laboratory resources
- Advanced
techniques for creating scarcity, urgency, and FOMO that drive immediate
customer action
- Comprehensive
methods for auditing and enhancing empathy in customer communications
Perfect for marketing professionals, business owners,
entrepreneurs, and anyone with a stake in customer acquisition and
retention, The Persuasion Engine provides actionable
strategies that will transform your approach to marketing. Whether you're
working on a shoestring or managing enterprise campaigns, you'll discover how
to use your customers' non-conscious motivations and create compelling marketing
that work on real people in the real world.
About the Author
ROGER DOOLEY is a globally recognized expert in
applying neuroscience and behavioral science to marketing, persuasion, and
customer experience. He is a trusted advisor to Fortune 500 companies and
startups alike. His bestselling book Brainfluence has been
translated into 11 languages.
