At the age of thirty-four, I’ve built a multimillion dollar fashion company, garnered 1.8 million followers on Instagram and managed to squeeze in time to get married and give birth to not one, but four children. And it all started from a blog. Perfect for young entrepreneurs, this book shares the secrets of my entrepreneurial journey so far – from starting a business with my boyfriend (telling my dad sure was fun), to writing a business plan on a piece of tissue paper, to fundraising, to dealing with competition and to pretending to nod when my tech team talk about cookies. I share my proud wins for you to get inspired by, and my juicy failures for you to eat popcorn to. Always a work in progress, my story is unfinished. But for now, allow me to present to you, The First Decade.