Learn how pioneering business leaders are resetting their
companies' relationship to nature, society, and our common future
In The New Nature of Business: The Path to Prosperity and Sustainability,
businessman Andre Hoffmann and journalist Peter Vanham describe how companies
should change their ways to have continued success, and why the current modus
operandi is not working. They present a template for creating “sustainable
prosperity”, and case-studies of companies that survived and thrived by opting
for change. In doing so, they provide a way out of long-standing dilemmas, such
as how to balance business needs with impact on nature, shareholders with
stakeholders, and short-term vs. long-term profits.
You'll find:
- A
first-hand account of global healthcare company Roche's sustainability
practice, as told by André (Roche's vice-chairman), chairman Severin
Schwan, and several other senior management members
- Case-studies
and lessons of organizations with visionary leaders, such as INSEAD, IKEA,
Harley Davidson, and Holcim, all of whom have taken a holistic view of
their role in the world, and succeeded in doing well while doing good
- Strategies
for addressing the negative externalities and trade-offs that arise from
doing business; identifying the right metrics and targets to deliver on
your purpose; and accounting for human, social, and natural capital,
alongside financial capital
- A
must-read book for business leaders, entrepreneurs, and changemakers at
companies around the world, The New Nature of Business, is also insightful
and timely for those who advise or oversee companies and their leadership
teams.
About the Author
ANDRÉ HOFFMANN is co-chair of the World Economic
Forum, the international organization for public-private cooperation, alongside
Larry Fink. He is also the Co-Founder of InTent, an international platform that
accelerates sustainable solutions, and the Vice Chair of Roche Holding, an
international pharmaceutical company.
PETER VANHAM is a business journalist,
researcher and author, who writes about the global economy and those who shape
it. His previous books include Stakeholder Capitalism (written
with Klaus Schwab) and Before I Was CEO.
