Synopsis:
Why Did You Buy That Drink? takes readers inside the hidden psychological forces that shape everyday buying decisions, often without conscious awareness. Using relatable examples from daily life, the book reveals how emotions, habits, social cues, and subtle environmental triggers influence what we choose to purchase and why. It unpacks the science behind impulse buys, brand loyalty, pricing tactics, and decision fatigue, showing how marketers design experiences that quietly guide behavior. Clear and engaging, the book helps readers better understand their own choices while offering practical insight into how to make more intentional, informed decisions in a world full of persuasive signals.

About the Author:
Mehdi Bouhassoune is a behavioral scientist and marketing expert whose work focuses on consumer psychology and decision-making. He specializes in translating academic research into accessible insights that explain how people think, choose, and act in real-world contexts. Bouhassoune is known for combining scientific rigor with everyday relevance, making complex behavioral concepts easy to grasp and apply. Through Why Did You Buy That Drink?, he offers readers a revealing look at the science behind consumption and the subtle mechanisms that drive modern purchasing behavior.