重塑战略/中信出版社
SKU 9787508667294
$20.25
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迈克尔•波特、W.钱•金、吉姆•柯林斯、罗伯特•卡普兰等
10位殿堂级管理大师,解析战略本质的10项原则
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《哈佛商业评论》管理大师的顶级阵容
精选创刊近百年来重印次数最多的文章
开辟蓝海、提升竞争优势的战略法则
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在互联网时代,制定战略是一项令人生畏的任务。《重塑战略》分析了战略制定中最重要的因素,帮你厘清战略的起点,理解决定竞争力的多种力量,因为最强的竞争力决定了公司的赢利能力。本书分析了在重塑战略的过程中,领导者如何明
确自己的角色,如何构建公司的愿景,如何提升员工的执行力,并且最终让愿景与行动统一。
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